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Indianapolis Motor Speedway Museum

Zhanxin is thrilled to reveal its partnership with the Indianapolis Motor Speedway Museum (IMSM) on a groundbreaking renovation initiative. This collaboration revolutionizes the guest experience by leveraging immersive visual narratives to create a whole new way of engaging with the museum.

Product Model
R5 Series

Screen Size
12,572.25 Sqft (1168㎡)

Location
Salt Lake City, Utah, USA

Project Year
2023

Project Background

Global LED display manufacturer Zhanxin proudly teamed up with the Indianapolis Motor Speedway Museum (IMSM) for a transformative renovation project, aimed at revolutionizing the visitor experience through cutting-edge immersive visual storytelling. As part of IMSM’s ambitious modernization drive, the collaboration sought to redefine how guests engage with automotive history, moving beyond traditional exhibits to create a more captivating and interactive journey.​

Zhanxin Solution

At the heart of this transformation lies Zhanxin’s award-winning R5 series LED displays, strategically installed to serve as the centerpiece of the museum’s revamped exhibits. Boasting exceptional high resolution, vibrant color reproduction, and remarkable dynamic clarity, these displays breathe life into over a century of racing heritage with unparalleled detail—from the roar of vintage engines to the thrill of historic victories, all rendered in stunningly lifelike visuals. The project concluded with a flawless,as the R5 series seamlessly integrated into the museum’s vision, earning high acclaim for elevating the visitor experience to unprecedented heights.

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