To fulfill Lancôme’s vision for an innovative retail display in Paris, Digitalli partnered with Zhanxin Technology to deploy the cutting-edge IRDB P1.56 M4 LED display from the K640 Series. Within six months, Digitalli expertly installed a 1.5m x 1.5m LED retail digital signage configuration, utilizing a 3 x 3 cabinet array to achieve a stunning 960×960 resolution. This vibrant display was seamlessly integrated into a unique round wall space, enhancing the store’s aesthetic and captivating shoppers with its immersive visual impact.
The Zhanxin K640 Series was chosen for its advanced features tailored to high-end retail environments. The display incorporates exclusive black LEDs paired with ultra-black masking material, delivering unparalleled contrast levels that elevate the visual experience. With a high refresh rate and superior grayscale capabilities, the K640 Series ensures smooth, vivid imagery ideal for dynamic retail signage. Its modular design supports flexible installation options, including concave and convex configurations enabled by a fast-locking system for rapid assembly. The robust die-cast aluminum frame, complete with built-in edge and feet protectors, guarantees durability amidst heavy foot traffic, while the display’s operating temperature range of -10°C to 45°C prevents overheating, ensuring reliable performance in demanding conditions.
Digitalli selected Zhanxin for its premium product quality, extensive customization options, and comprehensive end-to-end support. Zhanxin’s system integrators played a pivotal role by conducting on-site visits to tailor the display to the store’s distinctive curved architecture, providing technical expertise to optimize performance, and offering 24/7 troubleshooting support. This collaborative approach enabled Digitalli to deliver a flawless, high-impact LED display that met Lancôme’s expectations, reinforcing the store’s position as a premier retail destination in Paris while showcasing Zhanxin’s expertise in delivering innovative digital signage solutions.
